FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
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The FCC Chairman is being investigated for potential collusion. Snap CEO Evan Spiegel is defending the controversial app redesign after growing backlash. The much-anticipated Marvel film "Black Panther" hits theaters Friday. Skip Kodak, SVP of LEGO Americas Group, joins Cheddar to discuss the 60th anniversary of the company.
Brian O'Kelly, CEO and co-founder of AppNexus, discusses Unilever's threat to pull its ads from Google and Facebook. Advertisers are growing increasingly frustrated by seeing their ads show up next to fake news and hate speech.
Jillian Hastings, head of business development for HowUDish, explains how the new app works. HowUDish allows users to find meals that work for their diets, no matter where they are.
UK officials now say Russia was behind last year's "Petya" cyberattack. But they think the virus was targetted just at Ukraine and was never supposed to spread as widely as it did.
Sarah Lewin, associate editor at Space.com, discusses SpaceX's upcoming launch of two satellites that will try to beam internet around the globe from space.
FCC Chairman Ajit Pai is under investigation for collusion. Snap CEO Evan Spiegel is doubling down on the controversial app redesign after facing fierce backlash.
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On today's episode of VF Hive Kristen Scholer and Jon Kelly discuss the shooting in Parkland, CNN's turmoil and the future of Trump's Chief-of-Staff.
Amazon surpassed Microsoft in market cap. McDonald's is making its Happy Meals healthier. Washington D.C. reacts to the Florida high school massacre. Plus, we hear from an entrepreneur who started the first studio of its kind in the fitness industry.
