FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Andres Cardenal, author at Seeking Alpha, discusses Apple as his "Idea of the Month," telling Cheddar why he thinks investors should buy on the stock despite a decreaes in demand for iPhones last quarter.
Adam Rivietz, co-founder and CSO of #paid, explains how his company helps match social media influencers with brands. #paid uses an algorithm powered by IBM's Watson.
Will Goodman, managing editor at Rockets are Cool, discusses The Boring Company securing a preliminary permit for its proposed New York to DC hyperloop.
When you think of the most popular city for tech jobs Silicon Valley most likely comes to mind. However, new data shows that other cities are emerging as tech hotbeds and they are even more affordable than California. Alex Mahavedan, Data Journalist at The Penny Hoarder joins Your Cheddar to discuss the top cities you may want to consider when looking for a tech job right out of college.
Market volatility is on everyone's mind but how can you protect your finances from the ebb and flow of the market? Chris Hutchins, Founder and CEO of Grove, joins Your Cheddar to discuss how to prepare yourself financially if you want to jump into investing.
Cheddar's weekly series CannaBiz tracks the latest trends and news in the expanding marijuana market. Cheddar's Brad Smith and Hope King explore how marijuana advocates are taking on the legality of the drug at the federal level, and how companies are capitalizing on this market in Canada.
Marijuana legislation in Canada is going to take a little longer than expected. The nation's health minister says the law will go in effect closer to August. Alan Brochstein, Founder of New Cannabis Ventures and 420 Invest, explains the market opportunity he sees in this emerging market.
Real estate agents have to interact with perfect strangers on a regular basis. Agents walk into transactions without any understanding of who these clients are and the inability to have any real knowledge. That's why Forewarn will use big data to bring more knowledge and understanding to the field.
New York might be the city that never sleeps, but sometimes it is difficult to figure out what to do! That is why Arielle Tepper Madover has curated a group of cultural tastemakers that can help you figure out your go-to move in dance, theater, food, and more.
This Changes Things: Advice for the executives and leaders of tomorrow, brought to you by American Express OPEN. On Between Bells: All the president's tweets, Black Panther's box office record, and more. With The Young Turks, The Daily Caller, Hollywood Life, and Fast Company.
