Matching Influencers With Brands Through Technology

Adam Rivietz, co-founder and CSO of #paid, explains how his company helps match social media influencers with brands. #paid uses an algorithm powered by IBM's Watson. Rivietz explains the algorithm analyzes data points and eventually shortlists matches between influencers and brands. 90% of the company's campaigns are on Instagram. Rivietz thinks of #paid as a modern-day talent agency. When it started five years ago, the company was pairing influencers with brands based on what it thought was a good match. When that effort became too big to manage, the algorithm was created. Rivietz says #paid will only accept an influencer with a minimum of 5,000 followers on any social media platform. The company takes a 20% cut of all profits.

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