FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
On today's show: the collapse of the H1Z1 Pro League, the announcement of the "League of Legends" European Championship, and "Fortnite"'s first open cash-prize tournament in the Winter Royale ー plus, PlayVS announces $30 million in funding. Featuring CEO of PlayVS Delane Parnell and DreamHack Global FGC Director Alex Jebailey.
Discussion of Smash Summit 7, Dreamhack Atlanta 2018, Red Bull Conquest, and Chris Pratt's Fortnite ads in Korea.
Featuring former NFL running back Ahman Green, Kelsey Moser, Amanda Stevens, and NYXL Product Dev Manager Samira Behrouzan
PUBG announces their global league for 2019, Red Dead Redemption 2 releases, and Riot faces down a lawsuit for workplace discrimination. Featuring Guy Blaze, ESL brand partnerships SVP Paul Brewer, and CEO of Electronic Gaming Federation Tyler Schrodt.
Alex Garfield re-enters esports, Cloud9 pulls off a miracle, Rocket League executes a win, and Z-Event raises 1 million euros. Featuring ESL SVP Brand Partnerships Paul Brewer, VP Pro Gaming Michal "Carmac" Blicharz, and Former MLB Professional Pitcher Jim Hoey V of Logitech G
Amazon is stepping up its game in the fight against Apple Pay, by migrating its own digital wallet off the web and into the real world. The e-commerce giant is recruiting brick-and-mortar merchants to accept its digital wallet, Amazon Pay, putting it in direct competition with a host of other companies vying for dominance in the burgeoning digital wallet industry
Toronto Esports drops out of Overwatch Contenders, PUBG releases for PS4, and a review of the disastrous Esports Awards. Featuring MLG Co-Founder Mike Sepso, 1HP's Cait McGee, DPT PT, Logitech Head of Esports Brent Barry
As our world becomes increasingly digital, companies are increasingly turning to the "internet of things" to inform their business practices. One such company is cellphone-service provider Sprint, which recently announced a "Curiosity IoT" platform ー a network designed to turn sensor data into "actionable intelligence," according to the chief of products and solutions at the IoT division, Ricky Singh.
The Butterball Turkey Talk-Line has been answering the questions of stressed-out Thanksgiving hosts for decades, but this year it is turning to Amazon Alexa to modernize how it helps with turkey prep.
These are the headlines you Need 2 Know for Wednesday, Nov. 21, 2018.
Amazon is reportedly looking to expand its foothold in live programming, with an eye on the 22 regional sports networks that Disney must spin off as part of its acquisition of 21st Century Fox. For Amazon, it would be the extension of a grand strategy that has been both simple and consistent: drive more Prime subscriptions.
