FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Shares of CannTrust surged 15 percent on Friday after the Canadian cannabis company announced it terminated CEO Peter Aceto in the midst of regulatory drama that has plundered the company's stock value. Jefferies' analyst Ryan Tomkins predicted the management shuffle in a Wednesday note, which called management's positions "untenable."
These are the headlines you Need 2 Know for Friday, July 26, 2019.
E-commerce giant Amazon reported earnings per share of $5.22 on revenue of $63.4 billion. Analysts surveyed by Thomson Reuters had expected EPS of $5.57 on revenue of $62.48 billion.
Smart glass, which comes with its own IP address, is being installed in office buildings around the country. Rao Mulpuri, CEO of View, which makes smart glass, joined Cheddar to discuss how his company’s windows can actually improve worker productivity.
Amid ongoing resistance from employees about Microsoft’s contracts with the U.S. military, CEO Satya Nadella issued a broad defense this week of the company’s work with the U.S government and said America’s democratic process serves as a key check on the deployment of new technology.
These are the headlines you Need 2 Know for Thursday, July 25, 2019.
For Microsoft CEO Satya Nadella, a man tasked with running one of the most integral — and most valuable — companies in the world, the basis of success is simple: make sure what they do is what their customers and employees want.
These are the headlines you Need 2 Know for Wednesday, July 24, 2019.
Facebook and the Federal Trade Commission have officially reached a $5 billion settlement over a nearly 18-month investigation into the social media giant's practice of sharing user data with third parties without their consent.
Seedo’s self-contained grow box lets you grow our own plants with the help of an app, there’s no prior plant or experience needed. The technology was originally created to grow vegetables and herbs without pesticides or climate effects.
