FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The smart location company that manufacturers a Bluetooth tracker to incorporate with your precious objects recently raised $45 million in funding.
Apple released its third quarter earnings on Tuesday after the bell, slightly beating expectations despite slowing iPhone sales.
Shark Week is back for its 31st year and fans can bite into a new lineup of shows featuring some of the ocean's fiercest predators.
Green Dot, the inventor of prepaid debit cards and the invisible banking platform behind fintech startups and brands like Uber and Apple Pay, is becoming a direct-to-consumer brand with the launch of (yet another) high-yield savings account and a cash-back checking account.
With Project xCloud, Microsoft throws its hat in the ring against the upcoming Google Stadia and the already-existing PlayStation Now service, allowing games to stream from hardware located in the cloud network.
Chicago-based cannabis company Cresco Labs unveiled a new dispensary and retail cannabis shop concept on Monday. Called Sunnyside, the concept emphasizes health and wellness and aims to create an accessible, immersive retail environment that pushes Cresco along on its mission of creating a nationally-recognizable cannabis brand.
Cheddar spoke to Twitter's head of global operations and emerging businesses Yannis Dosios after the social media platform shared strong earnings with the number of monetizable daily active users going up.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
The Department of Justice has required that Sprint divest its prepaid division to Dish in a move worth about $1.4 billion. Sprint and T-Mobile must also make 200,000 cell sites available to that provider as well.
Digital health company Livongo had a successful public debut Thursday on the Nasdaq. It's the latest in a wave of digital health companies entering the public markets. Hemant Taneja, managing director at General Catalyst, joins Cheddar to discuss.
