FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Lyft reported much better-than-expected losses in its second quarter earnings report released on Wednesday after the bell, posting a loss per share of just $0.68 — much lower than the expected loss of $1.74.
On earnings-per-share, Roku also beat expectations. Analysts had anticipated a 22 cent loss in earnings-per-share, but the company only lost 8 cents per share, a sign that it's edging closer to profitability.
The rule would be the latest move by the White House against Huawei. The Chinese tech giant was deemed to be a threat to U.S. national security in May and has since been a central component of the ongoing trade dispute between the U.S. and China.
On this episode of 'Your Cheddar': how one entrepreneur leverages technology to build her brand and monetize her expertise, and the CEO and co-founder of Pillar joins the show to discuss how his platform helps others manage their student loan debt. Cheddar also hits the streets to ask New Yorkers how they would decide between easy money and spending quality time with their favorite celebrities.
Blue Hexagon is hoping to capitalize on companies' efforts to address the growing privacy concerns that come with the massive amounts of data flowing into today's enterprises.
A deal between Apple and Amazon to sell iPhones on the e-commerce platform has come under scrutiny by federal regulators, according to media reports.
This company will give you a tail.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
All Star Code partners with companies like Google to teach boys and young men of color how to code. Christina Lewis, Founder and CEO of All Star Code, and Gary Coltrane, an alumnus of All Star Code, join Cheddar to discuss how teaching coding can open up someone's path to success.
The Redmond-based tech giant is taking on the Internet of Things, but Microsoft Azure IoT is focusing specifically on the enterprise space for corporate clients.
