FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
This salmon cannon was developed to help fish pass over dams in seconds, rather than days.
Virgin Hyperloop One has taken its show on the road. The Los Angeles-based company is currently visiting multiple cities across the country to showcase its XP-1 hyperloop pod, which completed the world's first full-system hyperloop test in 2017.
Millennials are largely forgoing traditional manufacturing sectors and instead investing in digital technology companies that they’re familiar with, according to a new survey.
Cannabis industry networking group Women Grow is teaming up with fashion designer Korto Momolu, of Project Runway fame, on a new line of cannabis lifestyle clothing, set to debut during New York Fashion Week next month. Momolu will unveil her line, inspired by Women Grow and its leaders, on the second night of one of the most important weeks for the global fashion industry.
Uber posted $2.87 billion in revenues, compared to the $3.36 billion that analysts had expected. The company also reported $4.72 in losses per share, more than a dollar off of analysts’ expectations of just $3.12.
With so many products and influencers online, it can be hard to make your mark. Cheddar breaks down four ways you can grow your brand's recognition online.
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The Galaxy Note10 and the Galaxy Note10+ will both have longer battery life, edge-to-edge display screens, improved camera quality, and the most advanced stylus pen yet.
Finland-based Solar Foods uses gas fermentation to turn electricity, water, and carbon dioxide into protein by using naturally-found microbes, CEO Pasi Vainikka told Cheddar.
Esports team Gen.G and women-first social and dating app Bumble have announced an all-women Fortnite team, the first of its kind for both Gen.G and Fortnite esports.
The esports organization is teaming up with Bumble, the women-first social and dating app, to bring together the team for competitive play in the shooter Fortnite.
