FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The Utah-based virtual reality startup expanding its "add-on" for retail centers in a bid to draw shoppers back to malls and into the worlds of Hollywood's most popular franchises through its virtual reality experiences.
While the combined media giants will be able to produce more content, the jury is still out on whether or not ViacomCBS will be able to compete with other streaming behemoths.
Greenbox Robotics' artificial intelligence-powered robots at CBD and wellness shop Come Back Daily. Founder Zack Johnson hopes machine will not only boost business and speed up sales, but also educate customers about hemp compound CBD.
Founder and CEO Coulter Lewis told Cheddar that Sunday aims to distinguish itself within the industry by focusing on the strength of grass, rather than on killing weeds and pests.
A Cheddar video illustrating a salmon cannon developed to help fish pass over dams in seconds, rather than days, surprisingly brightened up social media in 2019.
VineSight, an AI-based start-up, is working to detect misinformation attacks against candidates like Joe Biden or Kamala Harris early during their campaigns.
The two-year old startup plans to build a network of satellites to allow cellphones to connect to a network anywhere on Earth's surface.
These are the headlines you Need 2 Know for Monday, Aug. 12, 2019.
This fence bends up to 8 inches.
Michael Sonnenshein, managing director of Grayscale, told Cheddar that recent developments in the U.S.-China trade war are proving to be evidence that Bitcoin has emerged as a safe-haven asset.
