FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Thygesen says Google has done more good than harm for the industry, allowing brands with smaller budgets to purchase advertising.
Fact of Fiction: Tools, technology, and automation decrease the time small business owners need to spend online. Brian Fanzo, founder of iSocialFanz, joins Cheddar break down this myth and share how to strategically streamline operations at your business.
Neumann had faced increasing pressure to leave the position following reports of indulgent and impulsive behavior.
Roku on Monday announced a new partnership with the marketing platform Innovid to provide more in-depth measurements of OTT audiences.
SoFi is adding bitcoin, litecoin and ether to its SoFi Invest platform through a partnership with Coinbase, allowing members to trade cryptocurrencies alongside their stock and ETF trades and, ideally, making more people more comfortable with buying crypto.
According to SpareFoot, a company that tracks the industry, self-storage in the U.S. is nearing a whopping $40 billion. Joseph Woodbury, CEO of Neighbor.com, shares how his company helps people pay off their mortgages.
Keith McCarty, CEO and founder of Wayv, wants to use tech to ease the many “friction points” in the complicated world of business-to-business cannabis logistics.
This week, Cheddar explores 'Wix Ascend' to see how you can build your business to reach the next level.
As Google Empathy Lab founder Danielle Krettek explained, in order to create technology that appropriately serves humanity, designers must first understand who it is they are creating for. Enter author, psychologist, and psychedelic enthusiast Dr. Richard Alpert. Known best by his moniker, Ram Dass.
Snapchat's parent company Snap is having its comeback moment, with shares up more than 200 percent year-to-date. But, as it attempts to grow its advertising revenue to achieve profitability, it has faced pushback from some of the third-party media companies it relies on to create content.
