FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Mike Whitlatch, vice president of global energy and procurement at UPS, discusses the parcel service's investment in the new trucks burning cleaner fuel.
Fact or Fiction: Business owners and entrepreneurs need to scale their businesses to accommodate their where customers are now. Brian Fanzo, founder of iSocialFanz, breaks down this myth and explains why and how entrepreneurs can prepare for rapid expansion.
Lumos Helmet CEO Eu-wen Ding discusses the new high-tech helmet that offers front and rear lights, turn signals, and even technology that responds to your basic hand gestures.
These are the headlines you Need 2 Know for Tuesday, October 8th, 2019.
Leo Simonovich, global head of industrial cyber and digital security for Siemens Gas and Power, spoke with Cheddar about the evolving threat to utilities and other industrial sites.
The combined companies of Outbrain and Taboola will pool their resources to compete against Facebook and Google, says Adam Singolda, the founder and CEO of Taboola, who will run the combined company under the Taboola brand.
*From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.*
These are the headlines you Need 2 Know for Friday, October 4, 2019.
Steve Weisz, President and CEO of Marriott Vacations Worldwide Corporation, joins Cheddar to discuss how the company has changed one year after its acquisition of ILG and how recessions fears are affecting the travel industry.
Credit Karma, one of the biggest personal finance content sites, is launching its first banking product: Credit Karma Savings.
