FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
These are the headlines you Need to know for Wednesday, October 16, 2019.
According to insurance carrier Hiscox, cyberattacks are costing small businesses $200,000 on average and putting 60% out of business within six months of being victimized.
Today's Myth: Online business privacy is dead. Brian Fanzo, founder of iSocialFanz, joins Cheddar to break down this myth and share how you can keep your business safe.
Offshore wind remains a virtually untapped market – one estimated to be worth close to $70 billion, with the promise of supplying such lucrative East Coast markets as New York City, Boston, Baltimore, and Philadelphia.
Elie Seidman, CEO of Tinder, discusses the apocalyptic-themed adventure game, called Swipe Night, which allows users to dictate what happens next in the story. The user's decisions will then match them with other like-minded players.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
In an effort to get "tax policy parity" with other renewable resources, the American Wind Energy Association says it will seek the same tax credit pursued by the solar energy sector.
Girls Who Code founder and CEO Reshma Saujani discussed the first all-digital "march" to spread awareness of gender inequality in the tech space.
Wisecrack has over 2.7 million subscribers on YouTube and seven podcasts. Jacob Salamon, co-founder and CEO of Wisecrack, breaks down the importance of community and shares tips to help creators improve their craft.
Apple this week removed a smartphone app called HKmap.live that was used by pro-democracy demonstrators in Hong Kong to track police movements, and Google dropped a smartphone game that lets users role-play as protesters in the city.
These are the headlines you Need 2 Know for October 10, 2019.
