FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
These are the headlines you Need 2 Know for Wednesday, October 30, 2019.
In mid-September, the White House revoked a waiver that allows California to implement stricter emission standards than what the federal government puts forward under the Clean Air Act.
Dennis Muilenburg offered U.S. Senators a mea culpa on Tuesday as lawmakers across the board sought answers and demanded accountability for the deadly crashes of two Boeing 737 Max planes.
Jelena McWilliams, Chairman of the Federal Deposit Insurance Corporation, spoke to Cheddar at the Money20/20 conference in Las Vegas and said that digital banks and fintech present "very healthy competition" to community banks.
The offer price is not clear, and it is unknown whether or not Fitbit is considering the offer.
Now Facebook is extending an olive branch and allowing some top media companies, including the Washington Post, New York Times, and News Corp, to share in the profits.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
UC Berkeley's Seismological lab is working to give people state-wide a heads-up next time a quake comes their way with the new MyShake app for iPhones and Androids.
Under the agreement, Softbank will inject The We Company with $5 billion of new financing. Embattled founder and ex-CEO Adam Neumann reportedly will step down from the board with a buyout of up to $1.7 billion.
These are the headlines you Need 2 Know for Wednesday, October 23, 2019.
