FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Cheddar spoke to Mike Massimino, former NASA astronaut and senior advisor for space programs at the Intrepid Museum, to get his take on films such as "Apollo 13" and "Gravity."
The search giant has partnered with Citi and Stanford Federal Credit Union, who will handle the heavy lifting in the backend and compliance, and is seeking to position those brands more front-and-center to customers than its own.
In addition to being a payment method for Facebook Marketplace, Facebook Pay will also compete with person-to-person payment apps like PayPal-owned Venmo, Apple Pay, Google Wallet, and Square Cash App.
Consulting and research firm Magid found people are willing to spend about $42 a month on streaming services, an increase from $36 last year. But they only want four subscriptions on average, down from six in 2018.
The Apple credit card issued by Goldman Sachs stands accused of gender bias after reports from couples showing a major disparity between credit limits issued to women versus men despite shared assets or better credit scores.
These are the headlines you Need 2 Know for Friday, November 8, 2019.
CFO Steve Louden told Cheddar he is confident the company is positioned for success amid the ongoing streaming wars.
The ordinance, which passed with roughly 70 percent of votes, puts limitations on the number of short-term rental units in residential buildings and mandates safety inspections and an array of other compliance measures.
Rohit Prasad, head scientist for Amazon's Alexa unit, said developments in machine learning have led to leaps in Alexa's ability to recognize speech and provide useful answers in four main categories.
Trivago Chief Financial Officer Axel Hefer will replace co-founder and CEO Rolf Schrömgens at the end of the year.
