FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Cerebral, a startup hoping to close a healthcare gap by providing online consultations and prescriptions for mental health issues, is betting users are open to ordering medicine for anxiety, depression and insomnia through the mail.
In bringing esports to the big screen, IMAX President Megan Colligan said the company is trying to find new ways to make the most of movie theaters at times when ticket sales generally lag.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Ongoing tensions between the U.S. and Iran this week have reignited the debate about whether or not bitcoin works as a safe haven asset in times of heightened geopolitical uncertainty.
From CES, Reddit's Jen Wong discussed the unique interactions that the Reddit platform embodies for its users — and for potential advertisers.
Here are the headlines you Need 2 know for Friday, January 10, 2020
Annie Jean-Baptiste, Google’s head of product inclusion, spoke to Cheddar from the Consumer Electronics Show about the company’s “Inclusion Champions” group. “That's 2,000 Googlers globally who have been working and have volunteered to help us 'dogfood' or test our products before they launch."
A rally in big technology companies including Apple sent major U.S. stock indexes to more record highs on Wall Street Thursday.
Quibi’s Chief Product Officer Tom Conrad is confident that the new platform’s content will stand out among its peers with unique offerings.
Deborah Wahl told Cheddar from the floor of CES that the feeling inside the storied automaker was akin to a "war effort," with different parts of the company all marching together toward the same electric, autonomous future.
