FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
New York City's MTA is reaching out to Apple in hopes that a new facial recognition update can be released as the agency encourages riders to keep masks on while riding public transportation. The ask comes as ridership on buses and subways in the city ticks up .
Tony Petitti is leaving Major League Baseball after 12 years to become president of sports and entertainment for the video game and esports company Activision Blizzard Inc.
TikTok's global chief information and security officer, Roland Cloutier, dismisses claims that the app is a security threat and provides user information to China.
Wall Street’s big rally let off the accelerator on Friday, despite a better-than-expected report on the U.S. job market, amid worries about worsening U.S.-China tensions and whether Washington can deliver more aid for the economy.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
A comment thread under Roku’s ‘Issues & Questions’ section on its site features 28 pages of disgruntled Roku customers.
General Motors' Cadillac brand is the latest to roll out an electric vehicle with the promise of taking sales from market leader Tesla.
Nikola's earnings are down following the company's first earnings report. Founder, Trevor Milton, says the young electric truck company actually exceeded expectations.
New data from online video analytics company Conviva showed overall streaming and connected device viewership was up 63 percent globally during the second quarter of 2020 compared to the same time last year.
Verizon Media launches 'Yahoo Life,' a website dedicated to provided well-being services. CEO Guru Gowrappan talked to Cheddar about helping provide support for Verizon's employees and customers along with society at large.
