Sarah Kauss is the CEO of water bottle company S'well. Her small idea has turned into one of the most successful female-run businesses. She joins Kristen Schoeler at the Goldman Sachs 10,000 Small Businesses Summit to discuss how to build a brand and why S'well is doing so well.
In terms of advice on how to grow a small business, Kauss says to build a strong brand and then try to understand what your product and service can bring to other big companies and brands.
On what is next for S'well, Kauss says S'well is exploring new ways to further product innovation. As they move into new product categories and countries, Kauss does anticipate changing their marketing strategy. At this point, S'well has not spent any money on marketing and instead relies on consumers to be brand ambassadors. Kauss also says that more is spent on legal issues than she would like to deal with copycats.
S'well has not announced any numbers for 2017, but Kauss explains that the company has continued to grow since 2015 and the goals just continue to get higher with each year.
The S&P 500 fell 0.6% Monday, its second straight fall after a stunningly strong report on the jobs market dented the market’s hopes that interest rates would ease
Will Rhind, CEO of GraniteShares, joined Cheddar News to discuss Friday's trading session and the overall market as investors deal with some uncertainty despite the Federal Reserve's cautious optimism about inflation cooling.
Looking ahead to what could move markets next week, Cheddar News discusses what earnings to expect and explains why a Southwest Airlines executive will testify about its recent flight cancellations.
Toy's don't just have to be mindless objects we give children to pass time, they can be educational, brain stimulating, and emotionally calming. From toys that tell you stories to ones that let you test your creative side and music making skills, this year's Consumer Electronics Show presented some tech toys that could have some positive impacts on your mind.
