Sarah Kauss is the CEO of water bottle company S'well. Her small idea has turned into one of the most successful female-run businesses. She joins Kristen Schoeler at the Goldman Sachs 10,000 Small Businesses Summit to discuss how to build a brand and why S'well is doing so well.
In terms of advice on how to grow a small business, Kauss says to build a strong brand and then try to understand what your product and service can bring to other big companies and brands.
On what is next for S'well, Kauss says S'well is exploring new ways to further product innovation. As they move into new product categories and countries, Kauss does anticipate changing their marketing strategy. At this point, S'well has not spent any money on marketing and instead relies on consumers to be brand ambassadors. Kauss also says that more is spent on legal issues than she would like to deal with copycats.
S'well has not announced any numbers for 2017, but Kauss explains that the company has continued to grow since 2015 and the goals just continue to get higher with each year.
Cheddar News takes a peek at another day of earnings, this time from Roku, Shopify, Twilio and Kraft Heinz along with a look at January retail sales numbers as well as other economic data.
Mattel is bringing back Barney in an animated version.
Buzzfeed is launching its AI-powered content generation feature called Infinity Quizzes in partnership with OpenAI.
Airbnb topped estimates in the latest quarter and reported its first profitable year. The company also gave a favorable first-quarter outlook, citing strong travel demand.
Mark Walker, co-founder and CEO, Direct Digital Holdings & Keith Smith, co-founder and President, Direct Digital Holdings, join Cheddar News to discuss the meaning behind launching just the ninth black-owned company to ever go public in the U.S., how Black History has impacted their careers, and how they plan to grow the company.
Lorenzo Esparza, CEO of investment firm Manhattan West, joined Cheddar News after a mixed day on the trading floor after the release of CPI data and his thoughts on what lies ahead with inflation.
Tesla is changing prices for some of its electric vehicles for the fourth time this year.
Emily Irwin, managing director of advice & planning for Wells Fargo’s wealth & investment management arm, joined Cheddar News to discuss financial red flags when finding a partner.
Shai Eisenman, founder and CEO at Bubble Skincare, joined Cheddar News to discuss the company's product line geared for younger skin and how it's expanded its footprint with some big-name retailers.
Boeing saw lower order numbers and deliveries last month.
