Sarah Kauss is the CEO of water bottle company S'well. Her small idea has turned into one of the most successful female-run businesses. She joins Kristen Schoeler at the Goldman Sachs 10,000 Small Businesses Summit to discuss how to build a brand and why S'well is doing so well.
In terms of advice on how to grow a small business, Kauss says to build a strong brand and then try to understand what your product and service can bring to other big companies and brands.
On what is next for S'well, Kauss says S'well is exploring new ways to further product innovation. As they move into new product categories and countries, Kauss does anticipate changing their marketing strategy. At this point, S'well has not spent any money on marketing and instead relies on consumers to be brand ambassadors. Kauss also says that more is spent on legal issues than she would like to deal with copycats.
S'well has not announced any numbers for 2017, but Kauss explains that the company has continued to grow since 2015 and the goals just continue to get higher with each year.
This photo provided by the U.S. Air Force shows a Navy F/A-18 Super Hornet in flight, July 17, 2019, after refueling over the Pacific Ocean near the coast of Brisbane, Australia. Boeing announced Thursday, Feb. 23, 2023, that it expects to end production of the F/A-18 Super Hornet fighter jet in late 2025 after a final delivery to the U.S. Navy. (Senior Airman Elora J. Martinez/U.S. Air Force via AP, File)
The Federal Reserve's preferred inflation gauge ticked higher in January, a sign that price pressures remain entrenched in the U.S. economy and could lead the Fed to keep raising interest rates well into this year.
