*By Carlo Versano*
After [reports](https://www.bloomberg.com/news/articles/2018-08-23/musk-is-said-to-hire-morgan-stanley-to-help-take-tesla-private) circulated that Elon Musk hired Morgan Stanley to personally advise the CEO on his options to take Tesla private, watchers are wrestling with what's perhaps the question of the summer: is the innovative, but beleaguered automaker better off public or private? And maybe more interesting: is it better off with or without Musk at the helm?
Aaron Cole, managing editor of [Motor Authority](https://www.motorauthority.com/), remains skeptical that Tesla would flourish as a privately run company. Financial transparency and pressure from investors, both part of being public, make corporate governance stronger, he said.
"Tesla has a better route being a public company."
Furthermore, even with Morgan on board as an adviser, privatization would be a far-off future, Cole said. Despite Musk's public statements to the contrary, Cole pointed out the electric carmaker has "no reasonable" way to buy out its investors.
Cole doesn't buy the "cult of Elon" theory either. The CEO's erratic behavior has caused more harm than good, Cole said, and the company may actually benefit if Musk takes a leave of absence.
Cole anticipates Tesla is about to face serious competition from Porsche and Mercedes-Benz as they enter the high-end electric car sector. Musk's do-it-all approach to management is not feasible in a competitive marketplace, Cole said.
"If Elon stays, Tesla also has a tough road," he said.
For full interview [click here] (https://cheddar.com/videos/tesla-private-bid-inches-forward).
One month after its launch, new streaming venture CNN+ announced it was shutting down. Seth Schachner, the managing director of StratAmericas and digital business executive, joined Cheddar News to talk about the high-profile media flop. "That's a really, really different beast than what HBO Max is, which is video streaming, entertainment features," he said. “It's a tough sell when you really look at these things in the cold light of day as to whether or not they actually fit together."
Meta wants creators to make money from the metaverse, but it's going to take a large chunk of the cut. The tech giant is planning to keep nearly 50% of all digital asset sales within Horizon Worlds, the virtual reality platform that's considered an integral part of the company's unfolding metaverse. Rolf Illenberger, Co-founder and Managing Director of VRdirect, joined Cheddar to discuss why Meta is taking heat for this move, and what it could be doing as an alternative to help support creators, small businesses, and consumers.
Grayscale recently launched its Future of Finance ETF ($GFOF) for investors to benefit from innovative businesses that it sees as critical to building the digital economy. CEO Michael Sonnenshein joined Cheddar to discuss the fund, companies making the most impact, and ways in which investors can expand holdings in the digital economy. “When we think about how investors should be building out their portfolios, we felt that there was a really important opportunity to also provide investors with access to the broadly defined digital economy, really, that confluence between technology and finance," he said.
Al Root, Senior Writer at Barron's, discusses possible scenarios if a Twitter buyout deal goes through and what a takeover means for the future of the social media platform.
