WarnerMedia's new streaming service HBO Max is already leading the pack — in terms of price.
Though viewers will need to shell out more for the service than its competitors, the price might actually be a bargain. HBO customers already pay $14.99 a month. With HBO Max, people will pay the same amount but get more bespoke programming and 10,000 hours of previously released movies and television shows.
WarnerMedia held an investor day for its new streaming service on Tuesday, unveiling more details about the highly anticipated platform. HBO Max will be half focused on younger millennial programming, with the other half focused on entertainment for children and adults.
The service, slated to launch in May 2020, will be the home for exclusive shows based on top properties including the Game of Thrones prequel House of Targaryen and a Gossip Girl" sequel. It will also have a rebooted version of *The Boondocks and a musical series set in the Grease 1950s universe, as well as *Sesame Street" and spin-offs from the franchise.
WarnerMedia also has a goal of HBO Max reaching 50 million users by 2025. It already has a head start, given that HBO already has 37 million domestic subscribers and standalone HBO Now customers will get HBO Max for the same price.
While the service does cost three times the price of the upcoming Apple TV+, which is set to launch on November 1 at $4.99, HBO Max will come with a large library of shows and movies. Customers will also be able to find TV series including South Park, Friends, The Fresh Prince of Bel-Air, and The Big Bang Theory. DC movies including Joker will be available at launch, among other titles.
In order to run some of this content exclusively, WarnerMedia has pulled some of the high-profile content from competitors like Netflix and Hulu. That should give HBO Max a competitive boost, considering that many of these shows are proven hits and household names.
In addition, HBO Max gets benefits from the strong HBO brand. Many consumers equate HBO with quality and award-winning programming. WarnerMedia plans to double its annual spend on HBO content to $2 billion in 2020. It's still a fraction of the $15 billion Netflix is set to spend on shows and movies this year. Even with the smaller budget, HBO dominated at the Emmys this year, taking home 34 top honors. Netflix nabbed 27, while Amazon had 15.
Still, it's not all smooth sailing ahead for HBO Max. The company could potentially dilute the brand name if it expands to shows and movies that aren't up to the same standard loyal HBO audiences are used to.
It's also the late entrant to a marketplace that will already have Apple and Disney's new streaming platforms, as well as Netflix, Hulu, and the myriad of hyperspecific streaming services that cater to niche tastes. While the $15 price point isn't unreasonable, viewers may be checking their wallets by next May to see if they have enough left in the budget to add HBO Max.
Apple reported strong fourth quarter earnings, but sales fell below expectations. CEO Tim Cook said chip shortages and manufacturing delays cost the company $6 billion. The issues have led to the newly-launched iPhone 13 Pro being in short supply around the world, as well as to back orders for Apple's new Macbook Pro. Exponential Investment Partners Managing Partner Kevin Riley joined Cheddar News' Closing Bell to discuss.
Electric bike company Dance recently raised $19.4 million, just weeks after rolling out its e-bike subscription service in Berlin. Dance allows users to subscribe to use an e-bike for around €79, or about $91, a month. Dance says its subscription model allows the company to reuse and refurbish its products, and further its mission to build more sustainable and livable cities. Dance founder and CEO Eric Quidenus-Wahlforss joined Cheddar News' Closing Bell to discuss.
Project management platform ClickUp raised $400 million in Series C funding this week, and founder and CEO Zeb Evans joined Cheddar's "Closing Bell" to talk about taking the added funds to help make the workplace more efficient by being a one-stop-shop for office needs. He also discussed a growing demand for his company's services during the pandemic as companies seek solutions to keep their employees on the same page.
How much real money would you pay for a virtual plot of land? Developing technology is introducing everyone in the real world to new, virtual worlds, like Decentraland. In this metaverse economy, users are buying virtual real estate at high value – and it’s not just the average Joe that’s looking to invest. Company's like Facebook are betting big.
The dating app Hinge says it's taking online dating to the next level by introducing a voice prompt feature for profiles. Michelle Parsons, chief product officer, joined Cheddar to talk about providing the question prompts for users to make accounts more personable in their own voice. She also went into how much the pandemic has had an impact on engagement.
Evelyn Webster, CEO of SoulCycle, talked to Cheddar's Michelle Castillo about how the company, known for its beloved spin classes, has evolved during the pandemic. It now offers stationary bikes for at-home workouts, similar to Peloton, but as restrictions lift, the chain is seeing riders come back in "full force." Webster says that has been a boon as people realized that they want flexibility in their workout options. "I think we'll continue to see consumers, riders, want a blended fitness and well-being experience at their own convenience, and that's why this multi-channel strategy is such an important pillar of SoulCycle's growth strategy."
On this episode of 'Your Future Home', Ania Smith, TaskRabbit CEO, discusses TaskRabbit's recent revenue growth, how the company is increasing their taskers' earning potential, and its potential for greater global expansion.; Aaron Wagner, a former football player turned self-made real estate investor & Founder and Managing Partner of Wags Capital, breaks down the best first steps the average investor can take into the realm of real estate, and how wholesaling can be a smart investment.; Cheddar breaks down all the tips, tricks, and things to look out for when buying your first home.
Aaron Wagner, a former football player turned self-made real estate investor & Founder and Managing Partner of Wags Capital, joins 'Your Future Home' to help break down the best first steps the average investor can take into the realm of real estate, and how wholesaling can be a smart investment.
Ania Smith, TaskRabbit CEO, joins 'Your Future Home' to discuss TaskRabbit's recent revenue growth, how the company is increasing their taskers' earning potential, and its potential for greater global expansion.
