Derek Jeter's Media Platform on Facebook's New News Feed
Facebook's decision to change what posts are featured in users' news feeds has some media publishers worried their content won't reach the intended audience.
But the CEO of a platform founded by Derek Jeter thinks the new algorithms will actually benefit his company.
"We are a super high quality, premium publisher of very insightful stories that people want to talk about and people want to share with their friends," said Jeff Levick, chief executive at The Players' Tribune.
"I think that's exactly what the intention behind the Facebook change is meant to be. It's to favor and encourage real authentic, thoughtful content that resonates with their audience."
Facebook last week announced it would stop emphasizing content from third-party publishers and brands, instead focusing on posts shared by friends and family.
And Levick thinks posts on The Players' Tribune fit that bill.
The site, which started in 2014, allows professional athletes to create videos, podcasts, and text articles themselves and share that content with their fans.
NBA star Kevin Durant took to the platform in 2016 to announce he was leaving the Oklahoma City Thunder for Golden State. And Isaiah Thomas debuted his own docu-series on the platform in November.
For the full interview, [click here](https://cheddar.com/videos/the-players-tribune-giving-a-voice-and-pen-to-pro-athletes).
Skift airline reporter Meghna Maharishi breaks down how the government shutdown is hitting air traffic control—and what it means for travelers and flight safety
Aya Kantorovich, Co-CEO of August Digital, breaks down Bitcoin’s surge, crypto ETFs, institutional investment trends, and the future of safer crypto access.
Sinead O’Sullivan breaks down Taylor Swift’s genius marketing for The Life of a Showgirl, which just set the record for most albums sold in a single week.
Markets are emerging from a turbulent Q3. Horizon’s Mike Dickson shares insights on interest rates, small caps, and where investors should look in Q4 and beyond
Bambu Ventures's Kyle Pretsch dives into Lemonaid’s $10M buyout, down from 23andMe’s $400M price tag, and what’s next after Chrome Co.’s dramatic pivot.
Grove Collaborative’s CEO shares how the company is reinventing everyday goods with sustainability at the core and working toward a plastic-free future.
Atlanta Mayor Andre Dickens shares plans for affordable housing, community-led growth, and why private and public grocery stores could be key to food equity.
