As Netflix, Disney, and Apple duke it out for streaming supremacy, another platform is quietly amassing its own powerful stable of original content. Sony Pictures Television Network Chief Digital Officer and Crackle GM Eric Berger joins Cheddar to discuss standing out in the very crowded content landscape. Unlike many of its competitors, Crackle uses a free ad-supported model instead of a subscription plan.
Berger explains what Crackle calls its "connectors" demographic. The company's target audience consists of the intersection between gamers and streaming audiences. He says he greenlights content based on what will resonate most with those viewers.
The streaming world might be in store for quite the shakeup if Disney moves ahead with its planned content platform. Berger says it's too soon to tell what kind of effect the Disney/Fox deal will have on the streaming landscape. He says that any added attention and discussion surrounding digital programming is a good thing for the industry.
InnerPlant CEO Shely Aronov reveals how engineered crops like soybeans and corn emit signals when stressed—offering farmers early warnings to boost yields.
Payoneer CEO John Caplan discusses the implications of $100K H1B visa requirements—and how they could reshape tech talent, hiring, and U.S. competitiveness.
Lukas Alpert of MarketWatch explores how networks, brands, and ad buyers absorb the shockwaves when late‑night show hosts are suddenly cut — and brought back.
