Twitter might be acquired within the next year, says one top analyst, but it must turn its product around first.
“This is about a better product that advertisers feel more comfortable buying, with more brand-safe video inventory, that Matt Derella and team are selling,” Rich Greenfield, analyst and managing editor at BTIG, told Cheddar, referring to the company’s VP of revenue. “This is set up to work very well in 2018.”
Twitter’s stock has risen about 37 percent in the last year, but news that COO Anthony Noto resigned his post sent shares down more than two percent on Tuesday.
Still Greenfield says that CEO Jack Dorsey will be able to propel growth at the company. He dismissed concerns that Dorsey, also CEO of Square, may be distracted by his other obligations.
“Jack is still very much invested, and very much a believer,” he said. “I think he has benefited from Noto’s ability to help focus the company on the core Twitter product and get rid of some of the distractions that were problematic for the company 18 months ago, two years ago.”
Noto, a former Goldman Sachs investment banker who joined Twitter as its financial chief in 2014, took over the COO role in November 2016. He will take over as CEO at digital lender SoFi in March.
For full interview [click here](https://cheddar.com/videos/what-anthony-noto-out-at-twitter-means-for-company).
The former chief executive of Japanese beverage giant Suntory has acknowledged he was investigated on suspicion of possessing an illegal drug but has asserted his innocence despite resigning from his position.
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Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
