Hope King was over at The Next Web Conference to find out some of the biggest trends in digital advertising. She was joined by Geoff Colon, Senior Marketing Comms Designer at Microsoft, to get insight into the new era of marketing.
Colon says augmented reality is one of the top trends reshaping the digital marketing landscape. He says the technology is much more accessible, and designers can create it much more easily.
3D and voice enablement are the other big trends he pointed out. He says voice enablement has been around, but is now coming mainstream and leading to new skills for devices like Microsoft's Cortana and Amazon's Alexa.
There are several big events coming up for the digital advertising space, including the Golden Globes, Oscars, and the Super Bowl. Colon hits on the difference in how advertisers are looking to buy ad campaigns. He says they used to buy based on key words, but now they are "buying on audiences,” which is rooted in interest-based buying.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
Ford is recalling more than 355,000 of its pickup trucks across the U.S. because of an instrument panel display failure that’s resulted in critical information, like warning lights and vehicle speed, not showing up on the dashboard.
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
President Donald Trump's administration last month awarded a $1.2 billion contract to build and operate what's expected to become the nation’s largest immigration detention complex to a tiny Virginia firm with no experience running correction facilities.
