How Consumer Reports Has Kept Trust of Readers, CEOs
*By Tracey Cheek*
At a moment when public trust in media is at a low ebb and cries of "fake news" are rampant, Consumer Reports has managed to retain the trust of its 6 million consumer members ー and the ear of top CEOs.
Tech companies like including Tesla ($TSLA) and Facebook ($FB) have all made changes to their products or marketing thanks to investigations published by Consumer Reports.
The non-profit organization identified a security bug on Facebook's platform over the summer. They also worked with Tesla to correct a braking issue in the company's Model 3.
"We've been at this for 80 plus years, 60 plus labs; we test and rate over 8,000 products a year," Consumer Reports President and CEO Marta Tellado told Cheddar Thursday. "I think we've earned the trust of both manufacturers and consumers because of the rigor and evidence-based research that we use."
With the proliferation of product reviews online ー not all of which can be trusted ー Tellado said Consumer Reports is more important than ever.
"When they're in the marketplace making decisions, there's an imbalance of power. They don't have all the cards," she said, as well as online reviews that may not be trustworthy.
Throughout its long history, Consumer Reports has played a major role in shaping transportation safety, from seat belts to backup cameras.
As for the future of mobility, Consumer Reports will continue to monitor what's safe and what's not.
"We're seeing a lot of marketing that says 'self-driving' and that sends a message to the consumer that you don't have to pay a whole lot of attention ー you can take your hands off the wheel," Tellado said. "It's not self-driving yet. So we've come back around to some automakers and said that advertising is not safe, and they've responded to that."
For full interview [click here](https://cheddar.com/videos/consumer-reports-in-the-digital-age).
The New York Times and President Donald Trump are fighting again. The news outlet said Wednesday it won't be deterred by Trump's “false and inflammatory language” from writing about the 79-year-old president's health. The Times has done a handful of stories on that topic recently, including an opinion column that said Trump is “starting to give President Joe Biden vibes.” In a Truth Social post, Trump said it might be treasonous for outlets like the Times to do “FAKE” reports about his health and "we should do something about it.” The Republican president already has a pending lawsuit against the newspaper for its past reports on his finances.
OpenAI has appointed Slack CEO Denise Dresser as its first chief of revenue. Dresser will oversee global revenue strategy and help businesses integrate AI into daily operations. OpenAI CEO Sam Altman recently emphasized improving ChatGPT, which now has over 800 million weekly users. Despite its success, OpenAI faces competition from companies like Google and concerns about profitability. The company earns money from premium ChatGPT subscriptions but hasn't ventured into advertising. Altman had recently announced delays in developing new products like AI agents and a personal assistant.
President Donald Trump says he will allow Nvidia to sell its H200 computer chip used in the development of artificial intelligence to “approved customers” in China. Trump said Monday on his social media site that he had informed China’s leader Xi Jinping and “President Xi responded positively!” There had been concerns about allowing advanced computer chips into China as it could help them to compete against the U.S. in building out AI capabilities. But there has also been a desire to develop the AI ecosystem with American companies such as chipmaker Nvidia.
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Disney's changes to a program for disabled visitors are facing challenges in federal court and through a shareholder proposal. The Disability Access Service program, which allows disabled visitors to skip long lines, was overhauled last year. Disney now mostly limits the program to those with developmental disabilities like autism who have difficulty waiting in lines. The changes have sparked criticism from some disability advocates. A shareholder proposal submitted by disability advocates calls for an independent review of Disney's disability policies. Disney plans to block this proposal, claiming it's misleading. It's the latest struggle by Disney to accommodate disabled visitors while stopping past abuses by some theme park guests.
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