Comcast Fuels Bidding War for Sky With Fox and Disney
Sara Fischer, media reporter for Axios, talks about Comcast's $31 billion bid for UK broadcaster Sky. Fox has offered $15 billion for the part of Sky that it doesn't already own.
Fischer says this is a play by Comcast to become global. Comcast is the largest cable provider in the United States but currently doesn't have much reach in Europe.
Fischer believes Comcast could actually just be targeting Sky News as a streaming service, rather than Sky as a whole. Netflix should be keeping an eye on any company trying to get into streaming, which Fischer says is just about every media company right now.
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Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
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