*By Madison Alworth*
The most popular Bitcoin trading platform announced changes Tuesday that were designed to attract institutional investors to its exchange.
Coinbase, the six-year-old digital currency platform, said it was launching four new initiatives, including a secure way to store crypto assets, something institutional clients had long requested.
"We really pride ourselves on being the most trusted, the most secure venue, within the cryptocurrency space," said Eric Scro, Coinbase's vice president of finance.
The storage feature, called Coinbase Custody, is accepting applications as of Tuesday. Institutions who want to participate must have at least $10 million in deposits.
The company also introduced a Prime service that gives institutional investors more traditional investing tools and controls; a Markets product that creates a centralized pool of liquidity; and an Institutional Coverage Group that provides client services like sales, research, and market operations.
With more than 20 million accounts, Coinbase is the most popular exchange for Bitcoin and other digital currencies, but it faces stiff competition from ambitious rivals such as Robinhood.
That free stock market trading platform [recently announced](http://fortune.com/2018/05/10/robinhood-stock-crypto-trading/) $363 million in new funding, some of which will go toward building a cryptocurrency trading product by the end of the year.
The [New York Stock Exchange](https://www.nytimes.com/2018/05/07/technology/bitcoin-new-york-stock-exchange.html) is reportedly interested in developing a crypto exchange too.
"We at Coinbase, we view ourselves as the cryptocurrency place, the cryptocurrency company," Scro said in an interview Tuesday with Cheddar. "And yes, there is going to be competition, but we welcome that competition."
Scro said that the interest in cryptocurrency that he has seen from institutional investors and would-be rivals like the NYSE is a sign of "the evolution and the maturation of the asset class."
For full interview, [click here](https://cheddar.com/videos/coinbase-goes-after-a-new-customer).
Elon Musk may not have founded Tesla, but he has become the company, and it’s become him. Now sales are plummeting. Is he toxic for the Tesla?
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
Europeans upset with Elon Musk still aren’t buying his electric cars, adding to a long losing streak for his company.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
Ford is recalling more than 355,000 of its pickup trucks across the U.S. because of an instrument panel display failure that’s resulted in critical information, like warning lights and vehicle speed, not showing up on the dashboard.
Nvidia reported a 56% increase in second-quarter revenue and a 59% rise in net income compared to a year ago.
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
President Donald Trump's administration last month awarded a $1.2 billion contract to build and operate what's expected to become the nation’s largest immigration detention complex to a tiny Virginia firm with no experience running correction facilities.
Netflix CEO Ted Sarandos claims audiences don't want to watch Netflix movies in theaters, but that seems not to be the case recently.
Chipmaker Nvidia is poised to release a quarterly report that could provide a better sense of whether the stock market has been riding an overhyped artificial intelligence bubble or is being propelled by a technological boom that’s still gathering momentum.
