Maxine Williams, Chief Global Diversity Officer at Facebook, discusses what the social network is doing to celebrate International Women's Day in 2018. Last year, International Women's Day was the number one most discussed event on Facebook. This year, Williams says Facebook is launching the "Credit Her" campaign, shining a light on women of the past and present, and their accomplishments. Facebook is also holding open door events at their offices all over the world.

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Forget Tom Brady: Bud Light, Mr. Peanut, Verizon Win Big During the Super Bowl
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Social Media Carries Bud Light to Top Spot on Salesforce's List of Most Buzzy Super Bowl Ads
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
Advertisers Vie for Titles of Their Own in Twitter's #BrandBowl53
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
How to Advertise During the Super Bowl ー Without Buying Ads
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Acreage CEO Doesn't 'Begrudge' CBS for Killing His Cannabis Commercial
Cannabis investment company Acreage Holdings knew CBS would likely reject its proposed Super Bowl commercial, but CEO Kevin Murphy said it was worth the trouble. The ad was produced to draw attention to the STATES Act, a piece of bipartisan legislation that aims to pave the way for widespread legal cannabis in the U.S. "The message is very simple: the time is now to bring on and get behind the STATES Act," Murphy told Cheddar. "The STATES Act is a bill that we hope can pass in Congress and in the Senate to leave cannabis reform to the states."
Portraying Bane in 'Gotham' Is a 'Dream Come True,' Says Shane West
Fans of the tearjerker "A Walk to Remember" might not recognize star Shane West. In stark contrast to his role as Landon ー reformed bad boy and star-crossed lover to Mandy Moore's Jamie ー the actor is making his debut on Fox's "Gotham" as one of DC Comics' most notorious villains: Bane. According to West, the series creators saved one of the best nemeses for last. "It was the final season, they saved their one big, bad villain that they hadn't done in five years for the end," he told Cheddar.
Actor Luke Wilson Says He's Nervous for His Super Bowl Commercial Debut
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Blockbuster Jobs Report Shows Tax Cuts Are Working: Stephen Moore
What government shutdown? Friday's jobs report showed a blockbuster 304,000 jobs were added in the month of January, despite fears that the partial government shutdown would weigh on the job market. The unemployment rate ticked up to 4 percent, as more Americans rejoined the labor pool. "This economy is now really firing on all cylinders," said Steve Moore, distinguished visiting fellow at the Heritage Foundation. "There's nothing negative about this."
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