* By Jill Wagner*
As Colin Kaepernick’s new Nike ad continues to divide the country, one former NFL player says, in the end, sports will help reunite it.
Randal "Thrill" Hill played for the Miami Dolphins, the Phoenix / Arizona Cardinals, and the New Orleans Saints long before Kaepernick and other players started kneeling during the National Anthem to protest racial inequality.
So, is he worried that the Anthem controversy will permanently damage the league? Just the opposite.
Hill told Cheddar Big News, "When things go wrong in this country, the NFL and sports usually brings the country back together.”
Hill points to the days after the attacks on September 11th. Professional baseball was put on hold for six days. When the season resumed, the Mets played their archrival the Braves for the first major sporting event in New York after the attacks. Mets players wore NYPD and FDNY hats, Mike Piazza hit a home run, and for many people, it felt like things would actually be okay.
Then the Yankees made it to the World Series, and President Bush threw out the first pitch.
Hill also talked about the Miami riots during the 1980s, and how football helped bring the city together during those troubling times.
“The NFL usually brings ー and even Major League Baseball ー bring citizens of the United States together to cheer and have fun and to go out just have a great time watching a good event.”
It’s still not clear how history will judge Nike's new “Just Do It” ad, which aired during Thursday night’s NFL season opener. Former 49ers quarterback Colin Kaepernick voices the commercial, telling the audience to "Believe in something. Even if it means sacrificing everything."
The company’s stock price has dropped since Nike first revealed the new campaign and some critics have burned their sneakers. President Trump weighed in, tweeting, "Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts.”
At the same time, many fans and professional athletes are showing their support, with the hashtag #JustDoIt trending on Twitter.
The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
Respawn Launches Free to Play Battle Royale Game
These are the headlines you Need 2 Know for Tuesday, Feb. 5, 2019.
Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
