If there were ever any doubt that southern comfort food may not translate in quinoa-loving California, Cracker Barrel put those fears to rest.
The restaurant chain just opened its first location in the Golden State, and 150 people were lined up for the grand opening at 6 o’clock in the morning.
Janella Escobar, the company’s director of corporate communications, says Cracker Barrel knew new location in San Bernardino County would be a hit.
“We look at areas where our footprint is able to work very well for us,” she told Cheddar. “We look at areas where we have a deep connection to values and family, and that’s one thing we found with the community of Victorville.”
“We also look at things like demographics to show growing places, and places that potentially provide a great opportunity for dining, and Victorville had all of the qualifications for us, plus some.”
Cracker Barrel was founded in 1969 and has outposts throughout the country. Its 649th location in Victorville opened on last Monday.
For full interview [click here](https://cheddar.com/videos/cracker-barrel-opens-its-doors-in-california-for-the-first-time).
Shan Aggarwal, VP of Corporate and Business Development at Coinbase, discusses the company's acquisitio of Deribit as it heads into the S&P 500. Watch!
American businesses that rely on Chinese goods are reacting with muted relief after the U.S. and China agreed to pause their exorbitant tariffs on each other’s products for 90 days. Many companies delayed or canceled orders after President Donald Trump last month put a 145% tariff on items made in China. Importers still face relatively high tariffs, however, as well as uncertainty over what will happen in the coming weeks and months. The temporary truce was announced as retailers and their suppliers are looking to finalize their plans and orders for the holiday shopping season. They’re concerned a mad scramble to get goods onto ships will lead to bottlenecks and increased shipping costs.
Shopping expert Trae Bodge discusses how talks between the U.S. and China is good news for now, but uncertainty remains for back-to-school and the holidays.
Jake Traylor, White House reporter at Politico, joins Cheddar to discuss how Trump is aiming to lower drug prices and how it differs from Biden's approach.
DJ X, alongside Molly Holder, Senior Director of Product Personalization, takes us inside Spotify's A.I. DJ and how it's the best new way to listen to music.
Sheryl Palmer, CEO of Taylor Morrison, talks tariff uncertainty, being a female leader in a male dominated industry and what homebuyers need to know. Watch!
