Professional Bull Riders is celebrating its 25th season with a huge event at Madison Square Garden January 5th. Sean Gleason, CEO of Professional Bull Riders, and two-time World Champion bull rider J.B. Mauney, aka "the John Wayne of PBR", join Cheddar to discuss the fast-growing sport.
According to the organization, PBR attendance increased 11% from 2015 to 2017, setting 13 local event attendance records in 2016 and eight more in 2017. Annual global attendance has reached 3 million fans. Gleason also talks about the company's new streaming platform called "RidePass" and how it fits within the distribution strategy.
Mauney talks about how he prepares for a bull riding competition and how he stays connected with his fans. He says he's one of the oldest professional bull riders, which is why he's old school in his training. He predicts he'll ride for a few more years before hanging up his hat.
Arthur Blank, Atlanta Falcons owner and Home Depot co-founder, joined Cheddar to discuss business values beyond making a profit and the NFL's stance on racial inequality issues today.
The 2020 men's tennis U.S. Open champion, Dominic Thiem, joined Cheddar to discuss his very first Grand Slam title victory. Thiem made history as the first man to come back from two sets down to win at the U.S. Open.
Lou Harris, the founding member of Black Surfing Association Rockaway, offer free surfing lessons to all kids to teach them how to love the water. The national non-profit was founded in California in 1975 to introduce surfing to more African Americans.
Peter O'Reilly, the NFL's executive vice president of club business and league events, talked to Cheddar about the league's new approach to racial inequality issues this year.
The University of Maryland's head football coach, Mike Locksley, joined Cheddar to discuss a new initiative he started, aimed at getting minority coaches elevated to the next level in their careers. The National Coalition of Minority Football Coaches is backed by current and former coaches as well as executives.
Actress and director, Eva Longoria joined Cheddar to discuss her role in establishing the the NWSL's newest team, Angel City as she fights for equal pay in the sport. Longoria also discusses her experience hosting night one of the Democratic National Convention.
Anti-gun violence activist, Manny Oliver, joined Cheddar to discuss an initiative he started following the death of his son, Joaquin, in the Parkland massacre.
Matt Kalish, president of sports betting company DraftKings, talked to Cheddar about NBA legend Michael Jordan joining as an adviser to the company's board.
NBA all-star Jrue Holiday is working to combat systemic racism by donating his remaining salary. The New Orleans Pelicans guard is working with Resilia, a technology platform, to track his donations and ensure change is really happening.
DraftKings shares climbed in midday trading after announcing that basketball legend Michael Jordan would take an ownership stake in the company in exchange for becoming a special adviser to the sports betting site.
