Professional Bull Riders is celebrating its 25th season with a huge event at Madison Square Garden January 5th. Sean Gleason, CEO of Professional Bull Riders, and two-time World Champion bull rider J.B. Mauney, aka "the John Wayne of PBR", join Cheddar to discuss the fast-growing sport.
According to the organization, PBR attendance increased 11% from 2015 to 2017, setting 13 local event attendance records in 2016 and eight more in 2017. Annual global attendance has reached 3 million fans. Gleason also talks about the company's new streaming platform called "RidePass" and how it fits within the distribution strategy.
Mauney talks about how he prepares for a bull riding competition and how he stays connected with his fans. He says he's one of the oldest professional bull riders, which is why he's old school in his training. He predicts he'll ride for a few more years before hanging up his hat.
Super Bowl champion and New Jersey native Victor Cruz recently launched a new fitness program called UNDRAFTED on the Ladder app.
The Big Game ad features Shaggy alongside Ashton Kutcher and Mila Kunis in a comedic rendition of the classic hit 'It Wasn't Me' centered around Cheetos' new Crunch Pop Mix.
The Heat will use coronavirus-sniffing dogs at AmericanAirlines Arena to screen fans who are coming to their home games.
Washington Mystics forward Aerial Powers spoke to Cheddar about championing women in the world of video games and esports.
Christ Brandt, Chipotle's chief marketing officer, talked to Cheddar about the restaurant chain's first-ever Super Bowl commercial.
The NFL says 7,500 health care workers vaccinated for the coronavirus will be given free tickets to next month’s Super Bowl to be played in Tampa, Florida.
A pigeon that Australia declared a biosecurity risk has received a reprieve after a U.S. bird organization declared its identifying leg band is fake.
Get in the zone with crystal clear sound, deep bass and a sweatproof design.
Xavier Gutierrez, the president and CEO of the NHL's Arizona Coyotes, talked to Cheddar about how the team's approach to COVID safety as it welcomes a reduced number of fans back to the arena.
Buffalo's NFL team is playing its first home game since 1996, and in order to make it work amid a pandemic, the Bills are partnering with BioReference Laboratories in a pilot testing program.
