Professional Bull Riders is celebrating its 25th season with a huge event at Madison Square Garden January 5th. Sean Gleason, CEO of Professional Bull Riders, and two-time World Champion bull rider J.B. Mauney, aka "the John Wayne of PBR", join Cheddar to discuss the fast-growing sport. According to the organization, PBR attendance increased 11% from 2015 to 2017, setting 13 local event attendance records in 2016 and eight more in 2017. Annual global attendance has reached 3 million fans. Gleason also talks about the company's new streaming platform called "RidePass" and how it fits within the distribution strategy. Mauney talks about how he prepares for a bull riding competition and how he stays connected with his fans. He says he's one of the oldest professional bull riders, which is why he's old school in his training. He predicts he'll ride for a few more years before hanging up his hat.

Share:
More In Sports
The Good Ol' Days With Guy Blaze - Cheddar Sports 11/9/18
PUBG announces their global league for 2019, Red Dead Redemption 2 releases, and Riot faces down a lawsuit for workplace discrimination. Featuring Guy Blaze, ESL brand partnerships SVP Paul Brewer, and CEO of Electronic Gaming Federation Tyler Schrodt.
ESL's Paul Brewer and IEM Chicago Recap - Cheddar Sports 11/12/18
Alex Garfield re-enters esports, Cloud9 pulls off a miracle, Rocket League executes a win, and Z-Event raises 1 million euros. Featuring ESL SVP Brand Partnerships Paul Brewer, VP Pro Gaming Michal "Carmac" Blicharz, and Former MLB Professional Pitcher Jim Hoey V of Logitech G
Load More