Professional Bull Riders is celebrating its 25th season with a huge event at Madison Square Garden January 5th. Sean Gleason, CEO of Professional Bull Riders, and two-time World Champion bull rider J.B. Mauney, aka "the John Wayne of PBR", join Cheddar to discuss the fast-growing sport.
According to the organization, PBR attendance increased 11% from 2015 to 2017, setting 13 local event attendance records in 2016 and eight more in 2017. Annual global attendance has reached 3 million fans. Gleason also talks about the company's new streaming platform called "RidePass" and how it fits within the distribution strategy.
Mauney talks about how he prepares for a bull riding competition and how he stays connected with his fans. He says he's one of the oldest professional bull riders, which is why he's old school in his training. He predicts he'll ride for a few more years before hanging up his hat.
Here are the headlines you Need 2 Know for Tuesday, January 14, 2020.
In bringing esports to the big screen, IMAX President Megan Colligan said the company is trying to find new ways to make the most of movie theaters at times when ticket sales generally lag.
Here are the headlines you Need 2 know for Friday, January 10, 2020
Six-time NBA All-Star Paul George is promoting his Nike PG4s — and he says the new collaboration is different from any other sneaker that fans have seen on the court.
Even though TeamFight Tactics was initially released as a League of Legends game mode, it has become so much more. And is now a staple within the autobattler genre. Inven Global's Esports Journalist Tom Matthiesen joined us to give us a review of 2019 as well his thoughts for TFT's 2020 future.
Despite expanding into music festivals and other notable entertainment venues, Satisfi co-founder and CEO Don White says that sports remain the company's number one priority.
These are the headlines you Need 2 Know for Monday, January 6, 2020.
Former NBA commissioner David Stern, who died on New Year's Day, carved out his professional legacy by turning the league, and the sport of basketball, into a massive commercial success. But the hard-nosed executive also left behind lasting social impact with the decisions he made over the course of his three-decade tenure at the top, remembers David Levy, former president of the Brooklyn Nets and a friend of Stern.
DraftKings CEO Jason Robins said the company was looking to achieve three objectives: acquire SBTech, raise capital to fund launching in new states for sports betting, and go public.
A look back on the decade.
