Professional Bull Riders is celebrating its 25th season with a huge event at Madison Square Garden January 5th. Sean Gleason, CEO of Professional Bull Riders, and two-time World Champion bull rider J.B. Mauney, aka "the John Wayne of PBR", join Cheddar to discuss the fast-growing sport.
According to the organization, PBR attendance increased 11% from 2015 to 2017, setting 13 local event attendance records in 2016 and eight more in 2017. Annual global attendance has reached 3 million fans. Gleason also talks about the company's new streaming platform called "RidePass" and how it fits within the distribution strategy.
Mauney talks about how he prepares for a bull riding competition and how he stays connected with his fans. He says he's one of the oldest professional bull riders, which is why he's old school in his training. He predicts he'll ride for a few more years before hanging up his hat.
Execs from PepsiCo and its subsidiary Frito-Lay North America talked about their various brands meeting the challenges of the "second biggest eating day after Thanksgiving."
These are the headlines you Need 2 Know for Tuesday, January 28, 2020.
These are the headlines you Need 2 Know for Monday, January 27, 2020.
Kobe Bryant, the 18-time NBA All-Star who won five championships and became one of the greatest basketball players of his generation during a 20-year career with the Los Angeles Lakers, died in a helicopter crash Sunday. He was 41.
The California-based company, fresh off of a $5 million fundraise, is looking to "change the way people socialize."
Here are the headlines you Need 2 Know for Friday, January 17, 2020.
These are the headlines you Need 2 Know for Thursday, January 16, 2020.
Former Detroit Lions legend Herman Moore joins Wake Up With Cheddar to talk about how he's giving back to veterans with a scholarship program by Ford-owned Quick Lane Tire & Auto Center.
Here are the headlines you Need 2 Know for Wednesday, January 15, 2020.
The WNBA and its union announced a tentative eight-year labor deal Tuesday that will allow top players to earn more than $500,000 while the average annual compensation will surpass six figures for the first time.
