Professional Bull Riders is celebrating its 25th season with a huge event at Madison Square Garden January 5th. Sean Gleason, CEO of Professional Bull Riders, and two-time World Champion bull rider J.B. Mauney, aka "the John Wayne of PBR", join Cheddar to discuss the fast-growing sport.
According to the organization, PBR attendance increased 11% from 2015 to 2017, setting 13 local event attendance records in 2016 and eight more in 2017. Annual global attendance has reached 3 million fans. Gleason also talks about the company's new streaming platform called "RidePass" and how it fits within the distribution strategy.
Mauney talks about how he prepares for a bull riding competition and how he stays connected with his fans. He says he's one of the oldest professional bull riders, which is why he's old school in his training. He predicts he'll ride for a few more years before hanging up his hat.
Cheddar's Need2Know Podcast for Tues., June 23, 2020.
On Monday, every driver and their crews joined Bubba Wallace in a show of solidarity before the race that was postponed a day by rain.
NASCAR's Bubba Wallace talks single-man Black Lives Matter protest at Martinsville and dives into steps the league is taking to be more inclusive.
Cheddar's Need2Know Podcast for Mon., June 22, 2020.
Dan Courtemanche, EVP of communication at Major League Soccer, talks returning game play amid the coronavirus pandemic.
NBA Executive, Michele Roberts joins Cheddar to talk discuss being the first woman and person of color to join Cresco Labs' board of directors. Roberts has also been instrumental in the return of the NBA season amid the coronavirus pandemic.
Cheddar's Need2Know Podcast for Fri., June 19, 2020.
Cheddar's Need2Know Podcast for Thurs., June 18, 2020.
Cheddar's Need2Know Podcast for Wed., June 17, 2020.
Cheddar's Need2Know Podcast for Tues., June 16, 2020.
