Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Horrific stories coming out of Ukraine, Grammys go down without a fight, and notorious moon dust is going up for auction. Here is all the news you Need2Know for Monday, April 4, 2022.
Julia Riew, a Harvard student, composer, lyricist, and playwright was tired of waiting for a Korean Disney Princess to emerge — so she created one herself. Based on her senior thesis, the musical "Shimcheong - A Folktale" went viral on TikTok, leading to talks with Broadway and Hollywood. Riew joined Cheddar to discuss the excitement around her show and the ongoing push for Asian representation in entertainment. "I think we’re at this really exciting turning point where we’re seeing such an increase in not only interest but also demand for diverse voices," she said.
April Fools’ Day is full of eye-rolling marketing ideas that sometimes make us chuckle, but mostly make us groan. Here’s a roundup of some of the notable products we won’t be seeing on shelves anytime soon.
Between Bells EP Conor White recaps some of the biggest stories of the week, while Baker Machado and Hena Doba test their knowledge, and maybe learn a thing or two. It's This Week in Trivia!
The next generation of investors has a host of concerns about retirement with inflation and broader uncertainty topping the list. Rita Assaf, Vice President of Retirement, Fidelity Investments, joined Cheddar's Opening Bell to discuss Fidelity Investments' State of Retirement Planning Study.
Tickets for the hottest Broadway shows are now more expensive than they were even before the pandemic. According to data from the Broadway League, about half of the current productions are grossing more than $1 million a week. Just before Covid shut down the Great White Way, only a third of shows were making that much. But despite the hefty price tags, demand is strong. Ed Butowsky, Chapwood Investments Managing Partner, explains why Americans are still willing to splurge on these experiences, even as prices continue to rise.
Catching you up with what you need to know on Apr 1, 2022, with Ukrainians hoping to flee the besieged city of Mariupol with a ceasefire is in place, President Biden orders the release of oil from U.S.reserves, LGBT activists suing Florida Governor Ron DeSantis over the "Don't Say Gay" Law, U.S. passports offering an "x" option for gender, and more.
Cristina Lynch, Founder and CEO of Mi Golondrina, joins ChedHER to discuss how she's empowering over 600 artisans from Mexico, what inspired her brand, and advice for female entrepreneurs.
