Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Between Bells executive producer Conor White recaps some of the biggest stories of the week, and teaches Azia Celestino and Hena Doba a thing or two at the same time. It's This Week In Trivia!
Amira Rasool, CEO and Founder of The Folklore, discusses her $1.7 million pre-seed funding round and why she's being intentional about the investors she's working with.
Catching you up on what you need to know on April 15, 2022, with four of the victims from the Brooklyn subway shooting still hospitalized as the suspect is held without bail, Russia resumes attacks on Kyiv, teachers across the country receive their largest pay raises in decades, and more.
Musk made a bid to buy Twitter, but things are moving fast; a Covid breathalyzer; and Peloton is rethinking its pricing strategy. Here is all the news you Need2Know for Friday, April 15, 2022.
Keith Taylor, adjunct assistant professor at John Jay College and former Sergeant, Special Assignment for the NYPD, joins Cheddar News' Closing Bell to discuss how law enforcement will attempt to track down and capture the alleged Brooklyn subway shooter.
Actors Diane Kruger and Kiernan Shipka joined Cheddar News to talk about their new series remake of the 1994 movie "Swimming with Sharks," premiering exclusively on The Roku Channel on April 15 with a full season drop. The series about the seedier side of Hollywood production had its own shoot interrupted during COVID — but it was worth the wait, according to Shipka. "To see the show in its final form come to light and be received by people well and have people talk about it, it almost feels like a little bit of a fever dream," she said. Kruger also addressed the show's focus on the cutthroat nature of the film industry, noting "It is definitely not an easy job to be an assistant in Hollywood."
