Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Catching you up on what you need to know on April 19, 2022, with a federal judge voiding mask mandates on public transportation, updates from the Russia and Ukraine war, Mac Miller’s drug dealer sentenced for involvement in the rapper's death, and more.
The 1993 historical drama 'Schindler's List' tells the story of a Nazi party member who helped thousands of Polish Jewish refugees escape death during the Holocaust. Today, Ukrainians are living a very similar reality as Russia continues to invade, and refugees are fleeing for safety. Oliwia Dabrowska was three years old when she became an integral part of "Schindler's List." You'll remember her as "the little girl in the red coat" representing a symbol of hope. Today she's 32 years old living in Poland and once again representing hope for refugees. Dabrowska joins Cheddar News to discuss her experience and tell viewers how to help.
As TikTok grows in popularity, so does its ad revenue potential. Research firm Insider Intelligence forecasts the app's revenue will likely triple in 2022 to more than $11 billion, putting it past the sales of both Twitter and Snapchat combined. Cheddar News takes a closer look.
Snapchat has launched its first features to help users learn American Sign Language through its lenses and a game. The project was spearheaded by deaf and hard-of-hearing workers. Cheddar News was joined by Austin Vaday, software engineer at Snap, and his sign language interpreter, Jonathan Webb, to discuss the ASL Fingerspelling Lens and how the project came together. “We wanted to find a way to appropriately and properly educate the community so that folks can communicate with people like me using sign language," Vaday stated.
The new Netflix documentary "White Hot: The Rise & Fall of Abercrombie & Fitch" dives into how the once apparel retailer used an exclusionary business model, focusing on the "popular and cool kids," to thrive for years until its discriminatory culture and practices led to a consumer backlash. Anthony Ocampo, a professor of sociology at Cal Poly Pomona and former Abercrombie & Fitch employee, and Ben O’Keefe, a social change activist and head of diversity and impact production at Creator+, discussed the film and the retailer's rebranding in light of many allegations brought against it. "I got a job at Abercrombie & Fitch, and I worked there for a couple of weeks. But then when I went back to that same store after the academic year ended to get my job back, I was told by someone, I'm sorry, we can't rehire you because we already had too many Filipinos working at this store," Ocampo said.
Mona Shaikh, stand-up comedian and host of 'Minority Reportz,' joins Cheddar News to discuss her recent guest column in The Hollywood Reporter titled "Blame Louis C.K.'s Grammy Comeback on Comedy's Gatekeepers."
Mark Murrell, founder and CEO of Get Maine Lobster, joins Cheddar News to discuss the launch of the company's NFT, which is inspired by a cotton candy lobster named Haddie.
