Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
The last pocket of resistance in Mariupol, Ukraine, has been given a brief respite, the Biden admin is appealing the transit mask mandate being overturned, and Tesla reports earnings. Here is all the news you Need2Know for April 21, 2022.
Catching you up on what you need to know on April 21, 2022, with President Biden set to announce more security assistance funding to Ukraine, polls showing a majority of Americans in favor of transit mask mandates, rapper A$AP Rocky's arrest, and more.
Queen Elizabeth II was marking her 96th birthday privately Thursday, retreating to the Sandringham estate in eastern England that has offered the monarch and her late husband, Prince Philip, a refuge from the affairs of state.
As U.S. cities and airlines are weighing COVID-19 protocols like mask and vaccine mandates, Canada continues to ban travelers who are not fully vaccinated -- including professional athletes. The MLB season is now underway, and the Toronto Raptors have advanced to the NBA playoffs, so several athletes are expected to not participate in upcoming games in Canada. Gabe Lacques, MLB reporters and Baseball Editor for USA Today Sports, joins Cheddar News' Closing Bell to dsicuss.
Sallie Krawcheck, CEO and co-founder of Ellevest, joins Cheddar News' Closing Bell, where she explains how her firm is meeting the demand of women in the workplace who are looking to make and save more money.
Epidemiologist Dr. Eric Feigl-Ding joined Closing Bell to explain why ending the travel mask mandates could put the U.S. in a bad position in the coming months as new COVID-19 variants threaten to cause another spike in cases.
While the push for sustainable fashion has been gaining traction, traditional swimwear is often still made with toxic plastic fibers. Natalie Herzig joins Cheddar News to explain how her brand Argot Swim is sustainable from sourcing to shipping.
Mike Gauyo, writer and founder of Black Boy Writes Media, joins Cheddar News to talk about the new class of mentees for his Black Boy Writes/Black Girl Writes Mentorship Initiative.
