Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
As musical numbers keep springing up on TikTok Cheddar's Michelle Castillo talks to the cast and crew behind "For You, Paige," the platform's first-ever commissioned musical play.
PWR WMN's CEO and Co-Founder, Kimberly Borges, and COO and Co-Founder, Miriam McDonald, join ChedHER to discuss how they are building an apparel brand to make women feel confident and powerful, and the latest trends in workplace fashion.
Annie Ryu, Founder & CEO of Jack & Annie's, joins ChedHER to discuss the story behind her meat-alternative brand, the benefits to jackfruit, and how our meat consumption impacts the environment.
Catching you up on what you need to know on April 22, 2022, with updates on a new Ukraine aid package, a new missile test by Russia, DOJ announcement of $150 Million in COVID-related fraud, the Florida senate supports Gov. DeSantis in stripping Disney of its special tax district, and more.
As the target of racist attacks in middle school, Destiny Helligar used her experience as a catalyst to make sure these attacks wouldn't happen to other students. The young activist joins Cheddar News to discuss creating safe spaces in schools with her organization the Destiny Education Project.
Save the world this Earth Day, Elon Musk still wants to buy Twitter, and Mike Tyson's plane rage. Here is all the news you Need2Know for Friday, April 22, 2022.
A record number of children got homeschooled during the pandemic, jumping over 60 percent in the 2020-2021 schoolyear compared to pre-pandemic numbers. Andrew Bacher-Hicks, Assistant Professor of Education Policy at Boston University joins Cheddar News to explain why many parents are sticking to home education even after schools reopened their doors.
