Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
The pain and grief from this week’s shooting in a 4th grade classroom at Robb Elementary School in Uvalde, Texas is still with us. Cheddar's Shannon Lanier ends the week by pausing to remember some of the faces of the 19 children killed and their teachers.
We thought our Wake Up with Cheddar team needed to update those dance moves, so TikTok star Jennifer Mika came on the show to teach them some moves and educate us about dance credit on social media. Jennifer teaches Baker Machado and Hana Ostapchuk @country_e_boy's Money Jiggle!
Cheddar New’s reporter Megan Pratz reports from the scene in Uvalde, Texas, with additional details that indicate the shooter was inside Robb Elementary School for more than an hour before law enforcement was able to confront and kill him.
U.S. stocks ended near session highs to close Thursday's session after retailers released positive earnings results. Investors also continued to weigh the federal reserve's recent indication that the central will raise rates in an effort to curb inflation. Adam Johnson, Portfolio Manager for Adviser Investments, joins Cheddar News' Closing Bell to discuss.
After the horrific mass shooting at a Texas elementary school, activists are once again urging Congress to take action. Trevon Bosley, a gun violence prevention activist, joined Cheddar News to talk about how to push legislators on the issue of new gun restrictions. “Even 10 years later the same sense of hopelessness from before," Bosley said, referring to the lack of change since the Sandy Hook massacre.
Cheddar recs "Stranger Things," "Obi-Wan Kenobi," "Like a Rolling Stone," "That Damn Michael Che," "Bosch: Legacy," "The Night Of," and "Empire Records."
Asian American representation has evolved immensely throughout social media and in the media in general. Popular TikTok creator Jennifer Mika joined Cheddar News to discuss more on the matter and how we can improve mental health and women's safety online.
