Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Luke Larson, President of Axon, joins 'Cheddar Innovates' to discuss how virtual reality is being used to train law enforcement, and how this will help decrease lethal force.
Iran has vowed to strike back days after a U.S. drone attack killed their top general. Hagar Chemali, CEO of Greenwich Media Strategies, joined us to discuss the latest.
Jacey Duprie, fashion and lifestyle influencer, joins Cheddar News to discuss her new memoir, 'Liking Myself Back,' and her journey in creating 'Damsel in Dior.'
Heather Timmons, White House correspondent for Quartz, discusses the fallout from Justice Anthony Kennedy's announcement that he will retire from the Supreme Court on July 31. Timmons says the frontrunner for his seat is U.S. Circuit Court of Appeals Judge Brett Kavanaugh.
