Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
On Monday, the FBI unveiled a report showing a 30 percent increase in homicides in 2020. Cheddar's Chloe Aiello looks into the bureau's numbers that show a steep increase in gun violence amid the growing pandemic.
According to LendingTree, over 196 million Americans used an on-demand delivery service within the last year. Cheddar breaks down why this trend is here to stay, and why so many Americans are actually overspending on these services.
Sandra Magallon, West Division Area Manager of Chase for Business, joins ChedHER to discuss the challenges that Hispanic entrepreneurs face, and what tools are out there to help these business owners.
Ramon Ray, Founder of SmartHustle.com, joins Cheddar to discuss how businesses have learned how to collaborate virtually during the pandemic, and tips for making remote work a success.
Cheddar is celebrating Hispanic Heritage Month by highlighting the history, culture, and contributions of the Hispanic and Latinx communities. We're diving into issues that matter and shining a light on the amazing influence of the Hispanic culture. To celebrate this month, leading fabric and craft retailer, JOANN is launching its second annual Minority Creative Grant program to support Hispanic creatives. The program will provide grants totaling $100,000 to 20 Hispanic business owners in need of financial support. Anthony Davila, lead product designer with JOANN and Shautina Lilly, diversity and inclusion manager with JOANN joined us to talk about the program.
