Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Tinder is offering a new feature called Plus One, allowing users to signal that they're looking specifically for a date to a wedding or are open to attending one. The app is also partnering with WeddingWire to help single guests pay for wedding season with a grant giveaway promotion.
For the first time ever, the Food and Drug Administration authorized e-cigarette products for adults, authorizing the marketing of three new tobacco products. R.J. Reynolds Vapor Company can now sell its Vuse Solo products. According to the FDA, the company was able to show its e-cigarettes helped smokers either quit or significantly reduce their use of cigarettes. Derek Peterson, founder and CEO at Soter Technologies, joins Cheddar News to talk about the move.
"Star Trek" actor William Shatner's voice broke with emotion as he recounted his trip into space on the Blue Origin New Shepard rocket to Jeff Bezos on October 13, 2021.
Netflix has come out to defend Dave Chappelle following accusations of transphobia leveled at his recent comedy special "The Closer." Despite the backlash, the streaming giant announced it will not remove the special from the platform.
Britney Spears took to Twitter to thank fans for applying public pressure in the #FreeBritney campaign. The pop star said they ultimately helped in the removal of her father, Jamie Spears, as her conservator after 13 years.
