Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
New controversy emerges in the MLB surrounding comments from commissioner Rob Manfred. While speaking to reporters before game one of the World Series, Manfred shrugged off questions about the Houston Astros' sign-stealing scandal, and also offered support for the Atlanta Braves to keep its name, which the National Congress of American Indians has already condemned. Forbes SportsMoney senior contributor Maurey Brown joins Cheddar News' Closing Bell to discuss this and other storylines in the MLB.
Comedian and actor Phoebe Robinson joins Cheddar News to discuss her latest HBO Max Special, 'Sorry, Harriet Tubman.' The comedian also talked her new partnership with LG and OkCupid, helping people find their 'laundry love.'
On this episode of 'Cheddar Innovates': President of iCAD breaks down how its technology is being used as a short-term breast cancer risk estimation for women; A look at Curiosity Stream's 'The Science of Thrills.'
Dems race for a deal on President Biden's economic agenda ahead of his big foreign trip. What to make of the latest threat assessment in Afghanistan. Plus, the meme cryptocurrency of the moment that's now worth more than many Fortune 500 companies.
The U.S. has now joined a handful of countries that allow a gender designation other than 'male' or 'female' on passports. Chris Johnson, White House Reporter for the Washington Blade, joined Cheddar to discuss.
Elissa Nadworny, NPR correspondent on higher education, joins Cheddar News to discuss a recent report finding COVID-19 has impacted college enrollment, notching the largest two-year decline in 50 years.
Two recent studies by Conference Board, ESGauge, and Spencer Stuart find that the number of Black directors at S&P 500 companies is growing, but more needs to be done in order to see real gains in the boardroom. Jerusha Stewart, CEO of Take Your Seat joins Cheddar News to discuss what more needs to be done for a more inclusive workplace.
