Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Touring the remains of Eastern State Penitentiary in Philadelphia has long been a Halloween tradition, but this year there is an educational spin to the haunting experience. Sean Kelly, Eastern State Penitentiary historic site SVP, talked to Cheddar about the goal of this year's 'Halloween Nights' and why it is relevant to mass incarceration.
On this episode of 'Your Future Home', Ania Smith, TaskRabbit CEO, discusses TaskRabbit's recent revenue growth, how the company is increasing their taskers' earning potential, and its potential for greater global expansion.; Aaron Wagner, a former football player turned self-made real estate investor & Founder and Managing Partner of Wags Capital, breaks down the best first steps the average investor can take into the realm of real estate, and how wholesaling can be a smart investment.; Cheddar breaks down all the tips, tricks, and things to look out for when buying your first home.
Pearson CEO Andy Bird joined Cheddar's "Opening Bell" to talk about a new partnership with famed recording artist manager Simon Fuller to launch a new performing arts school, the Academy of Pop, focused on cultivating the next round of rising stars. While the school will focus predominantly on the arts, Fuller said Bird wanted to partner with the learning company Pearson to add structure to the curriculum. "I think in many areas, the performing arts have suffered within education, and so part of our goal is to sort of put the 'A' into STEM and turn it into STEAM," he said. The first studio is slated to open in Hollywood.
Assistant Professor of Journalism at San Francisco State University, Lourdes Cárdenas, joined Cheddar News to discuss San Francisco State University launching a new bilingual journalism major.
On this epsiode of ChedHER: COO of Exile discusses the company's mission of creating original content for audiences across the U.S. and Latin America; Community Impact Region Lead, Executive Director at JPMorgan Chase breaks down the firm's commitment to racial equity; President of Myriad Genetics explains how to expand access to genetic testing for all women.
Nicole Lambert, President at Myriad Genetics joins ChedHER to discuss how to expand access to genetic testing for all women, and how her experience as a 'pre-vivor' motivates her role in the industry.
Noreen Hernandez, Community Impact Region Lead, Executive Director at JPMorgan Chase, joins ChedHER to discuss the firm's commitment to racial equity and what needs to be done to close the racial wealth gap.
Tere Perez, COO of Exile, joins ChedHER to discuss the company's mission of creating original content for audiences across the U.S. and Latin America, and how the team is empowering Hispanic creators.
Carlo and Baker cover Facebook's big rebrand, the latest on Biden's economic agenda and more. Plus, ranking the best Halloween candy and the worst couple's costumes.
