Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber. YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content. Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.

Share:
More In Culture
Former 'Bachelorette' Ali Manno on Partnering With Pebbles to Support Kid Creativity
Season 6 "Bachelorette" Ali Manno joined Cheddar's Baker Machado to discuss "The Bachelor" franchise, promoting children’s creativity, and motherhood. Manno also touched on her partnership with the cereal brand Pebbles to use their imagination by getting them to submit artwork, which then ended up on display across the country. "What I love about this so much is it not only encourages kids to be creative but it shows when you are creative and you use your imagination, you could be in a mural in a major city," she said.
Visiting Alaska; Protecting America's Last Great Wilderness
On this episode of Cheddar Reveals Richenda Sandlin-Tymitz, Marketing & Content Manager at Alaska Tour & Travel, breaks down when and how to plan your best trip to Alaska; Kristen Miller, Acting Executive Director, Alaska Wilderness League, discusses the Arctic National Wildlife Refuge and the oil drilling that threatens it; Cheddar gets a look at Curiosity Stream's 'The Magic of the Wild.'
Planning Your Trip to Alaska
Richenda Sandlin-Tymitz, Marketing & Content Manager at Alaska Tour & Travel, joins Cheddar Reveals to break down when and how to plan your best trip to Alaska.
New Study Shows Chatbots Help Prevent Eating Disorders
Ellen Fitzsimmons-Craft, assistant professor of psychiatry at Washington University School of Medicine, joins Cheddar News to discuss how chatbots can help prevent eating disorders and the research that uncovered these findings.
Winter Fire Safety Tips to Protect Families
Daniel Madrzykowski, research director at the UL Fire Safety Research Institute, joins Cheddar News to discuss the deadly Bronx fire that killed 19 people and fire safety tips that people need to know about.
Load More