Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Public relations expert and successful TikToker Robyn DelMonte joined Cheddar News to provide some insight into effective strategies for building a brand through social media.
Celebrity trainer Corey Calliet stopped by Cheddar News studio to talk about his process for getting the Creed III cast in tip-top shape for their big on-screen face-off.
Author Willie Mae Brown, a child of the civil rights movement era, joined Cheddar News to talk about her children's book "My Selma," in which she tells the story of her younger life through the voice of her 12-year-old self.
Black History Month might be over but an immersive Black history art exhibit in Westchester, New York is offering people a chance to learn some lesser-known facts year-round.
